InPulse’s Diego Prusky: The channels are in a stage of transformation and seeking new ways to connect with the audience

With a focus on the television industry and entertainment InPulse Digital decided to move its headquarters from Buenos Aires to Miami.Diego Prusky, its CEO, told PRODU they decided to go to Miami because there is the seat of its main customers, including: E! Online Latino, Univision, Warner Music, Universal, Sony and Viacom and some international celebrities. They also work with some brands for young audiences as Barney & friends and Straberry shortcake.To Prusky, TV channels are in a stage of transformation and seeking new ways to connect with the audience.”This conversion is having them to access to more research, much more information, and they realized that now two-way communication is needed and analyze what consumers are saying,” he added.InPulse Digital is dedicated to social media especially, which includes generating a content strategy in conjunction with the client and create them. For this, they have a great team of social media editors, most of whom are online journalists.”For many media, social networks are the primary means of communication and marketing. It is a way of listening to the consumer and access information that is otherwise very difficult to obtain; now the viewer is very involved with programs and content they like. For example, we know that there will be a scene in a program and plan contents in relation to it,” Prusky said.